Vietnamese vegetables and fruits are eyeing various potential markets from Asia to Europe, and from the Middle East to North America and America, in which quality requirements and standards are high, prompting domestic exporters to work harder to conquer, said experts at a forum in Ho Chi Minh City on March 1.
Le Thanh Hoa, Vice Director of the Agro Processing and Market Development Authority (Agrotrade), said that over the recent years, fruits and vegetable have been among the groups with export revenue of over 3 billion USD each year. The figure reached 3.37 billion USD in 2022.
Jos Leeters, Director of Bureau Leeters, underlined that Vietnam is eyeing great opportunities in the EU where the market scale is 62 billion EUR (66.05 billion USD), or 43% of the world total fruit and vegetable trade value. However, experts underscored that the major challenge for Vietnamese fruits and vegetables is the increasing requirements in international market, especially those in origin traceability and food safety.
Source : Fresh Plaza